A business rarely says “our structure is wrong.” It says “our CRM is bad,” or “the team is not using the tool,” or “we need a dashboard.” These are real complaints, but they are usually symptoms.
Replacing a tool without changing the structure moves the problem somewhere new. The handoff that was breaking still breaks — now in a different piece of software, with a fresh migration behind it.
Systems thinking is not a methodology so much as a habit: before asking what to build, ask what is actually happening. Where does work wait? Who is re-entering data someone else already typed? Which decisions are made from memory because the numbers are not trustworthy?